Southwest Air: Enterprise XR Adoption Using Apple Vision Pro

About the Speaker:

Jeffrey Berthiaume is a Senior Innovator at Southwest Airlines focused on spatial computing, rapid prototyping, and human-centered product design. He helps teams turn ambiguous “future state” ideas into shippable prototypes and immersive demos — including MockThru, a visual storytelling platform built on Apple Vision Pro that enables “3D business cases” by placing future concepts into real environments. Jeffrey’s background spans iOS product development and client work for brands including Experian, Pizza Hut, Taco Bell, Teleflora, and Mnet, with a consistent focus on making new technology feel obvious, useful, and approachable.